Philosophy

PHILOSOPHY

The philosophy of any enterprise is to generate profit. That’s us. Sometimes we do it well, and sometimes we don't. But there’s more to life at Company Flowers than just making money. At least we hope so. We hope you'll find so too!

Outstanding retail businesses march according to the three E’s – elegance, effort and economy. Elegance refers to the product, the quality of the merchandise, the importance of the things to be purchased. Effort refers to service, the quality of the effort expended by trained employees to meet the customer’s desires often by providing knowledge and compassion. And economy refers to price, not necessarily the lowest, but rather the most reasonable.

Sadly, when people don’t have sufficient self-confidence to know the true value of quality, or they are so afraid of being “tricked” that they cannot appreciate the value of well trained staff, then they rely on “getting” the lowest price. People must have pride in something, and if they don’t know enough to have pride about what's best or how to select the highest quality or service, then they proclaim they got “a deal” on price. Smart people know good taste, recognize good service, and realize that a fair price reflects both.

Our philosophy at Company Flowers is to help our customers rise above the banal of life. The cheap, the easy, the junk of life is too available in this “lowest common denominator” culture. There are many precious things to enjoy, and they need not be horribly expensive. That’s what we try to bring to our customers at reasonable cost, the lovely, the gracious, the glorious and the comforting when its needed.

Part of the process of keeping one’s nose above the banal is an openness to what’s new, what’s different, what others deem delightful. We are continually seeking, going abroad upon occasion to obtain the latest European trends, talking to our peers at other flower shops. And we try to pass along the wonderful tidbits we gather – through our newsletter, personal anecdotes, in our innovative floral designs, and by what we add to our ever-changing inventory.

Whatever we do to serve you, whatever we gather for sale in our store, whatever floral designs we concoct, we try to help make your life more enjoyable. We enjoy doing it for you, and we hope you enjoy receiving what we do.